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Turning a Tough Recruitment Challenge Into Real Physician Leads
Ridge Meadows Division of Family Practice was struggling to recruit doctors, something that can make or break healthcare access for an entire community. They knew they needed help and we were able to create a solution that saw some amazing results.
We knew physicians don’t just move for a job… they move for a life, so we built a strategic recruitment engine that spoke to both:
Real Physician Insights — 12 focus groups to hear exactly what candidates want
Clear Targeting — detailed personas to shape messaging that actually resonates
A Destination Landing Page — showing why Ridge Meadows is an incredible place to work and live
Print Assets & Email Templates — informative ready to use tools to help communicate what the division has to offer and how it supports
Smart Advertising — targeted Google + social ads reaching Canadian and international candidates
A Smooth Candidate Journey — mapped steps + automated follow-ups to boost conversions
The Results:
A stronger recruitment pipeline, clear messaging for ongoing hiring, and real traction:
- 27,833 new website visitors
- 20 qualified candidates (so far!)
- $0.16 average cost per click
- 2 locum physicians successfully recruited
This campaign left Ridge Meadows Division of Family Practice with not only tools they could use but practices for future marketing. We have had the pleasure of continuing on with this amazing group and look forward to seeing how we can further move the needle.
