OUR LATEST
THOUGHTS & NEWS
Why Outsource?
Last week I touched on the benefits of outsourcing and now I want to share the top 5 reasons why companies do outsource in their operations. Companies large and small benefit from hiring outside but why would they do it? Really it boils down to filling gaps,...
Benefits of Outsourcing
I am a firm believer in outsourcing for all types and sizes of companies. Personally, if I had to hire a full-time bookkeeper, accountant or admin assistant there simply would not be enough for them to do and it would cost a fortune. Employees are massively important...
You Clients are Looking for your Website!
I love to learn about business and people and the way both operate. It helps me understand what people want and need and where I might be able to help. One thing I see frequently is businesses who rely on social media only for their online presence. While that’s...
Original Graphics
Your business visuals are important to help convey your message but sometimes we have to ask the question, is original or stock best? Truthfully, both have their place and depending on the business one may even be better than the other. As part of an annual survey...
Why Can’t I See Myself on Google?
My team and I love to design and build websites. It’s incredibly rewarding to design something new for a client that will help their business grow and prosper. We pride ourselves on creating sites that look fabulous, are easy to navigate and function properly. My...
Why Do My L’s and I’s Look Fat?
Happy Friday! I want to share something today that just came up again and is probably the most commonly asked question we get with print items. The funny thing about this question is that even with all the advances in computers and programs this is still a thing. Why...
Vector Vs. Raster
If you have ever worked with a graphic designer, print shop, sign shop or promotional marketing company you’ve likely been asked to send your logo as a vector file. It’s possible that question leaves you asking, what is a vector file anyway and why does it matter?...
RGB vs CMYK
One of the things I get asked in my career is what are RGB and CMYK colour models and is there a difference. It’s a good question and important to know the basics so you know what files to hand over to your various teams. The main thing to know when it comes to these...
Why Networking?
In November I will have been in business for myself for 18 years! In realizing just how long that is I am really starting to reflect on my journey and what I’ve learned. Deciding to be a graphic designer and then a business owner turned out to actually be 2 different...
Presentation Goals
For all my speakers out there this one is for you! Presentation decks are a hot topic right now with more in-person events, pitches and a new wave of start-ups taking place. How is your deck looking and is it getting you the reactions you’re looking for? A...
Increase Your Site Traffic
Do you use email marketing in your business? Sending emails on a regular basis can be a fantastic way to keep you top of mind for your products and services. Depending on the nature of your business there are different ways to use this type of marketing successfully...
What’s the Best Design Software?
In the graphic design world one of the things we used to get asked was “can you design this in Word so I can edit it.” This request will make any designer cringe yet sometimes you have to find a way which usually means a simple layout with minimal design. When Canva...
You have our attention
Are you going to read this post? If I make it really long, how much will you actually read? If I use a graphic will you be more interested? While I do not know the stats on Linkedin I have uncovered that the average web visitor has an attention span of 6.8 seconds...
A four day work week?
What are your thoughts on working less and accomplishing more? Do you think it’s possible to work for less hours but actually work smarter vs harder? If you asked me a few years ago I’d say no way, we can’t do things any faster or more efficiently. Summer 2020 was hot...
Recognize the Progress
It’s Monday, another week of opportunity and adventure. It’s also 3 days until I have a fridge again so I am celebrating. No fridge for almost 3 weeks hasn’t been fun so it feels like a huge thing to be back up and running very soon. How will I be celebrating? With a...
Benefit from morning meditations
Today I’m reflecting on my business and what I have created over the last 18 years beyond the graphics. Most days I would say we’re just doing what we love and loving what we do and right now I am enjoying the reminders of why. This year has had some challenges that I...
Our Directors Of Greeting (DOGs)
We love animals at Flying Horse and we have always had our dogs in the office. If I am being honest I’d be happy to have my cat and horses here too however our second floor space really isn’t ideal for hooved animals and the cat hates to go in the car ;P When I got my...
Updating or Changing a Logo
Have you ever updated or completely changed your logo? If not have you thought about it? Perhaps you love your logo, maybe can’t stand it or could also be indifferent about it. How about the way your customers feel when they see it? Your logo is a mark that’s purpose...
Working With Our Small Team
Choosing the right people to work with is an important decision when you are looking to build a fractional/outsourced team. Referrals are always a great way to begin your search but being clear on the type of team that suits you best is going to help you make the best...
Write Less, Show More
How much text do you have on your website? We need to have information for people to know what problems we’re solving but how much is enough? Google still favours long content on pages for better rankings but people do not. According to recent studies, users only read...
Visuals Produce Quicker Response Times
How would your business and life change if you could get paid faster for the work that you do? Would it make a difference if people signed up for your event or program and paid in full within a few hours after receiving the invite? If you run a small business or...
Good Website Design Leads to Business Reliability
The July holidays are now behind us if you live in Canada or the USA and now that we’re feeling rested or perhaps partied out it’s back to business. I am looking to the fall already to ensure our next round of projects are ready to start on time with everything...
Visitors Will Leave an Outdated Website
At the end of 2021 we decided at Flying Horse it was time for us to create a new website along with doing a brand refresh. We know websites don’t have a super long shelve life these days (3-5 years max) and with ours coming up to 5 years it was overdue. So what...
Use Colour!
Did you know that using the right colours in your graphic design can greatly impact the way it is received? We certainly can associate certain colours with certain moods or feelings however, have you ever considered what other benefits using colour in your marketing...
Invest In Your Design and Stand Out!
Adobe is a big part of a graphic designers life so naturally I love to follow what they are doing to keep up with the latest information and stats. They are always conducting research to make their products better and the information they obtain is incredibly useful...
Do You Stand Out?
When I started designing websites in 2004 most companies were still without one. Some people didn’t think they were necessary, some were scared of the internet but many were excited to step into the future. It was easy to get ranked at the top of search engines and...
How Marketing Managers Benefit from Outsourcing Design
https://youtu.be/8TtTZq19Iys When I started this business, my goal was to be accessible and make a difference for companies for their design needs. Back then I didn’t really know the true impact of what that could mean for people, I just wanted to help. Over...
5 Reasons to do a Brand Refresh
We live in a highly visual world where what people see creates an instant opinion. I like that dress, I think those shoes are hideous, that car looks expensive, that wine looks cheap and so on. The visual may not always tell the truth but when you’re looking to sell...
The impact of great design for start ups
The excitement of creating something new is always thrilling. An idea that you know will change lives for the better and a plan for how to do it is electrifying. Once the plan is created for what and who, then comes the marketing piece and that is where design comes...