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When Superior Handpiece was referred to us by their SEO partner at Demand Lift, the objective was clear. The business had recently been acquired, and the new owner had a defined growth target for the first year. Increase the customer base strategically and sustainably. The issue was not demand. It was infrastructure to handle demand.
Their existing Shopify site was working against their digital marketing efforts. It was costing more than necessary each month and lacked the structure needed to support SEO performance and conversion. Traffic was being driven to a platform that was not built to convert it efficiently.
We began with our onboarding process. Before touching design, we focused on understanding Superior Handpiece customers. What does a clinic need when submitting a repair request? How quickly do they need to complete the form? What information creates friction? That clarity shaped every decision.
The standout feature of the new site was a streamlined Google Maps integration. Customers can now begin typing their clinic name and have address fields automatically populate. Fewer steps. Less friction. Faster submissions. For busy clinics, that difference matters.
The rest of the site was intentionally simple. Clear value propositions. Direct navigation. Focused messaging that reinforced trust, turnaround time, and reliability. Nothing unnecessary. Everything aligned with growth.
After the website launch, the results were measurable:
- 4 new clients acquired within 3 weeks
- Reduced monthly platform costs
- Improved conversion performance from SEO campaigns
The new website did not just look more professional. It supported the marketing strategy already in motion and gave it room to perform. With the right structure in place, traffic translated into customers.
This project was about alignment between digital marketing and user experience. Once the foundation was corrected, growth had a clear path forward.
Hear what our client had to say:
“Christie, Hannah, and the entire Flying Horse Design team are some of the most incredible and talented people we’ve had the pleasure of working with. From day 1, every single step we took added value and moved the needle forward in completing our new website. Zero time wasted.
The website they delivered for us was far and beyond anything that we had been hoping to achieve and new clients are getting so much more value out of the content we provide on our pages.
Visitor numbers, engagement, clickthrough rate, and time-spent on the website have all gone way up and our new customer conversations are focused around detailed repair discussions instead of “so how does this work?”.
Thank you so much for all your hard work. The new site is a game-changer for us!”
