FREQUENTLY ASKED QUESTIONS

A brand refresh updates and modernizes your existing brand identity, things like your logo, colors, fonts, and messaging without starting from scratch. It’s about refining and elevating your current look and feel so your business stays relevant and competitive while still recognizable.

If your visuals feel dated, your audience has evolved, your business has grown or pivoted, or your marketing materials look inconsistent, it’s probably time. A good rule of thumb: if your brand no longer reflects who you are or where your business is going, it’s ready for a refresh.

A refresh keeps the essence of your current brand. Think of it as a makeover, not a total identity change. A rebrand is a complete transformation that usually involves a new name, positioning, and messaging. Most established businesses benefit more from a strategic refresh than a full rebrand.

Typically, a refresh includes an updated logo suite, refreshed color palette, new font pairings, refined brand messaging, and a brand guide to tie everything together. Many studios (like Flying Horse) also include refreshed marketing templates, website design, and social media assets.

On average, a brand refresh takes anywhere from 4-15 weeks, depending on what marketing materials need to be developed. This includes discovery, creative direction, design rounds, and final rollout. It can move faster if your content and feedback are ready to go or your assets are limited to 1 or 2.

Yes, that’s the goal! A good refresh evolves your visual identity while maintaining familiarity. It keeps your brand recognizable but stronger, cleaner, and more aligned with your current vision. The exciting part is that you can use your refresh as a good reason to reconnect with clients and inspire them to hire you for the next thing they need.

Once your refreshed brand is finalized, we provide final design files, usage guidelines, and templates to help you roll it out consistently. If you have a new website, you’ll receive training and a plan for management moving forward.

Yes, absolutely! Some companies only do the refresh and not the marketing materials. We are happy to chat about your needs and see ow we can support you.

Yes, we have some great options to help you grow your exposure and boost lead generation.

We have some great partners we can refer you to for social media management and we can also set you up with templates to use if you want to do it yourself.