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What is a Brand

What is a Brand

The word brand or branding comes up a lot when we talk about our businesses but what really is a brand? Put simply it’s the identity of the company. A brand needs a personality that comes with a look and feel along with an emotional connection. For those of you just...
Invest In Your Design and Stand Out!

Invest In Your Design and Stand Out!

Adobe is a big part of a graphic designers life so naturally I love to follow what they are doing to keep up with the latest information and stats. They are always conducting research to make their products better and the information they obtain is incredibly useful...
5 Reasons to do a Brand Refresh

5 Reasons to do a Brand Refresh

We live in a highly visual world where what people see creates an instant opinion. I like that dress, I think those shoes are hideous, that car looks expensive, that wine looks cheap and so on. The visual may not always tell the truth but when you’re looking to sell...