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Hierarchy in Typorgraphy

Hierarchy in Typorgraphy

Since I talked about white space yesterday, I thought it made perfect sense to follow with typography today. Since most if not all marketing materials have some amount of text, it’s important to understand how the hierarchy of fonts aids in delivering a message....
Whitespace, It’s Important Too!

Whitespace, It’s Important Too!

Today I want to talk about white space and the importance it holds in design. I’d like to preface that white space doesn’t mean it’s white but rather negative or blank space. White space is simply the space between the text, images and graphics in a design (print...
Always Follow Up

Always Follow Up

In sales we are taught to follow up with our customers and I promise you this is key to your success. As a woman in business this is something I used to struggle with. Am I bothering them, how soon should I follow up, how often, am I being annoying etc. This was the...
What You Need to Create a Website!

What You Need to Create a Website!

If you are a new business and are thinking it’s time to get working on your website you may be wondering what do you need and where to start. Your first website can be overwhelming so I always recommend breaking things down to work on one thing at a time. This will...
Top 5 – The Make Up of a Website

Top 5 – The Make Up of a Website

I love websites, I really do. They are such an amazing tool to express your company brand and they have world-wide reach. Your old-timey newspaper couldn’t do that. To get maximum results from your website such as quality leads, sales and referrals there are 5...