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Collecting Feedback

Collecting Feedback

Somehow Tuesday and Wednesday got away from me this week as a number of fall projects are starting to kick off. It’s the perfect time of year to do a brand refresh or build a new website and getting all your ducks in a row for the start of 2023 so time for my team and...
Saving Money on Graphic Design

Saving Money on Graphic Design

  If you’re working with a graphic designer fairly consistently and want to find ways to reduce your design bills or stretch your budget further then today’s post is for you! There are all kinds of designers around from crowd source, freelancers, boutique studios...
DPI vs PPI

DPI vs PPI

Today I wanted to geek out a bit on image resolution as it’s something that seems to be a little misunderstood. You probably have heard the terms DPI (dots per inch) and PPI (pixels per inch) before when submitting images to a graphic, web or ad agency. Both terms...
Print Your Proofs

Print Your Proofs

We are in a very digital world and certainly many companies have shifted to more online materials over printed ones. Print is not dead however, and because of this you should still print out some of your proofs. For myself, I still prefer reading a paperback book over...
Pantone Colours? What are those?

Pantone Colours? What are those?

Have you ever wondered what Pantone colours are and why people ask for them? In a world full of colours, there is a need for consistency to help keep marketing materials in alignment. Corporate brands rely heavily on Pantones to ensure their colours are consistent...